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MADISON, Wisc. (April 3, 2018) – Despite multiple warnings and statistics sent out by traffic safety organizations every year, studies continue to show that distracted driving remains prevalent among drivers of all ages.
As part of Distracted Driving Awareness Month in April, AAA – The Auto Club Group and Auto Club Group Traffic Safety Foundation are partnering with The Hertz Corporation on a campaign that encourages motorists to evaluate their driving habits and take a pledge to stay focused on the road, avoid cell phone use and minimize other distractions.
“Too many drivers use their phones while behind the wheel,” said Amy Stracke, managing director of traffic safety advocacy for AAA – The Auto Club Group and executive director of the Auto Club Group Traffic Safety Foundation. “Our hope is that by taking the pledge to drive safely, people will be more committed to staying focused on the road, knowing how easy it is for distracted driving to become a dangerous habit.”
According to the National Highway Traffic Safety Administration (NHTSA), distracted driving resulted in 3,450 deaths in 2016, with nearly one-tenth of fatal crashes reported involving distractions.
The AAA/Hertz campaign will include the online pledge at AAA.com, safety messages at participating Hertz rental car locations, social media campaigns and more. AAA is celebrating 40 years of partnering with Hertz – offering exclusive discounts and benefits to AAA members – and has been working to educate the public on the risks of distracted driving since the 1980s. AAA members who take the pledge will receive additional savings on their Hertz rental car.
“Through our partnership with Hertz, we can reach additional motorists with information to help save lives,” said Nick Jarmusz, Wisconsin director of public affairs for AAA. “Distractions come in many forms beyond the use of a cell phone, such as interacting with passengers, eating or drinking, reaching for things in the back seat and programming your GPS while driving.”
“We’re proud to partner with AAA on this important campaign,” said Bob Stuart, Hertz Executive Vice President of Global Sales. “Working together, we hope not only to educate people about the risks of distracted driving but to make our roads safer by getting motorists to avoid distractions.”
AAA recommends the following tips for avoiding distractions while driving:
- Make a commitment to safe driving. By taking the pledge at AAA.com, drivers have the opportunity to commit to safe practices before getting on the road.
- Minimize cell phone use. Use message-taking functions and return calls when you are stopped and off the road.
- Familiarize yourself with the vehicle’s controls before you hit the road.
- If you have passengers, enlist their help so you can focus on driving.
- Prior to departure, secure mobile devices and any objects that may move and distract you while driving.
For more information and additional distracted driving resources, visit AAA.com.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar Thrifty and Firefly vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales. For more information about The Hertz Corporation, visit: AAA.com/hertz
About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)3 non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose. Visit www.AAA.com/foundation for more information.
About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.5 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 58 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.