Harris Poll EquiTrend® study names AAA Insurance the highest ranked brand among competitors, based on 2016 Equity Score
22 June 2016
Aurora, Ill. (June 16, 2016) — AAA Insurance has earned “Brand of the Year” status in the auto insurance category, according to the 2016 Harris Poll EquiTrend® study. 
“AAA – The Auto Club Group has been providing our members with insurance they can trust for several decades,” says Steve Brown, Senior Vice President for Insurance Operations.  “Being a membership driven organization, it is especially rewarding to be recognized by the Harris Poll for the exceptional value we are providing our members and customers.  We are honored that American consumers selected AAA Insurance as the highest ranked auto insurance brand in the nation.”
Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 97,000 American opinions on more than 3,800 brands across nearly 500 different industry categories.  Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category. 
AAA Insurance received the highest numerical Equity Score among Auto Insurance brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between December 22, 2015 and February 1, 2016.  Individual opinions may differ.  “Highest Ranked” was determined by a pure ranking of a sample of auto insurance brands.
About the Harris Poll
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Nielsen acquired Harris Interactive, Inc. (which operates The Harris Poll) in 2014. For more information, visit
About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.