Jim Rink (313) 336-1513
Fifty-six million children across the country begin heading back to school this month, and AAA is urging motorists to slow down and stay alert in neighborhoods and school zones with its 75th annual School’s Open—Drive Carefully campaign.
Unsafe driving in school zones
AAA’s School’s Open—Drive Carefully campaign hopes to curb a trend of unsafe driving behavior in school zones and neighborhoods that can result in children’s injury and sometimes death.
Pedestrian injury is the second leading cause of injury-related death in the United States for children ages 5 to 15, according to the Centers for Disease Control and Prevention. More than 33,500 children were treated in emergency rooms for pedestrian-related injuries in 2005. Nearly half (45 percent) of vehicles observed in school zones and residential neighborhoods during a 2003 national observational survey did not come to a complete stop at stop signs.
- 37 percent rolled through a stop sign
- 7 percent did not even slow down
Additionally, nearly a third of motorists violated stop signs when a child pedestrian was present, and two-thirds exceeded the posted speed limit during the 30-minutes before and after school. AAA targets motorists with safe driving message AAA’sSchool’s Open – Drive Carefully
campaign encourages motorists to stay alert in areas where children are present by its local clubs utilizing posters, magnets, bumper stickers, handouts, media outreach and other community initiatives to reach motorists.
Safety tips for motorists, parents and students online
AAA offers comprehensive lists of tips for motorists, parents and students on school zone, school bus, pedestrian and bicycle safety online atAAA.com/PublicAffairs
. Some of key tips for motorists on the site include:
- Slow down in or near school or residential areas, and be sure to come to a complete stop at all intersections.
- Look for clues such as AAA School Safety Patrol members, crossing guards, bicycles and playgrounds which indicate children could be in the area.
- Scan between parked cars and other objects for signs that children could dart into the road.
- Always stop for school buses that are loading and unloading students. It’s the law.
- Leave a little early so you are not rushed as you travel to work or school.
- Drive with your headlights on—even during the day—so children and other drivers can see you.
As North America’s largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet atwww.AAA.com