AAA booking data shows international trips, cruises, and cooler weather destinations are most popular

22 August 2023

B-Roll: Vehicle Maintenance / Tow Truck Drivers on the Roadside

DEARBORN, Mich., (August 22, 2023) — As summer winds down, many Americans are heading out of town. AAA booking data for flights, hotels, rental cars, and cruises shows Labor Day weekend travel is up over last year: domestic bookings are up 4% and international bookings are up 44%.

“Labor Day weekend will be the big sendoff to what has been an extremely busy summer travel season,” said Debbie Haas, Vice President of Travel for AAA – The Auto Club Group. “If you haven’t booked your plans yet, you can work with a AAA travel agent to find the best combination of price and availability.”

Popular Labor Day Destinations

AAA booking data shows Vancouver, Rome, London, Dublin, and Paris are the top 5 international destinations over Labor Day weekend. International hotel bookings for the holiday are up 82% compared to 2022 and international cruise bookings are up 44% over last year. Canada is popular this time of year because of its cooler temperatures and stunning scenery. Europe has seen a surge in travel all year, with more people eager to see the world again without restrictions.

The top 5 domestic destinations are Seattle, Orlando, Anchorage, New York, and Las Vegas. Seattle tourism has been boosted by the strong demand for Alaska cruises. Florida destinations are popular not only for their beaches and theme parks but also for their cruise ports in Central Florida, Fort Lauderdale, Tampa, and Miami. AAA data shows domestic cruise bookings over Labor Day weekend are up 19% compared to 2022.

Gas Prices Surge to New 2023 Highs

Drivers taking road trips this Labor Day weekend will likely see gas prices similar to last year. The national average for a gallon of regular was $3.78 on Labor Day 2022. This summer, gas prices spiked in July because of tight supply and the high cost of oil. The month of August has brought some relief and, barring a major storm in the Gulf of Mexico, prices should remain steady – or even go down – heading into Labor Day weekend.

Best and Worst Times to Travel by Car

INRIX, a global provider of transportation data and insights, expects Thursday, August 31 between 2 p.m. and 6 p.m. to be the busiest time on the roads during the long Labor Day weekend. Friday, September 1 is also expected to have higher than normal traffic volumes between 11 a.m. and 9 p.m.

“The best times to travel by car over Labor Day weekend are early in the morning or in the evening,” said Bob Pishue, transportation analyst at INRIX. “If you must travel during heavy traffic, navigation apps and local departments of transportation can help steer drivers around long delays.”

“The best times to travel by car over Labor Day weekend are early in the morning or in the evening,” said Bob Pishue, transportation analyst at INRIX. “If you must travel during heavy traffic, navigation apps and local departments of transportation can help steer drivers around long delays.”

 

Best and Worst Times to Travel by Car

Date

Worst Travel Time

Best Travel Time

Wednesday, Aug 30

12:00 PM - 8:00 PM

Before 7:00 AM

Thursday, Aug 31

12:00 PM - 8:00 PM

Before 7:00 AM

Friday, Sep 1

11:00 AM - 9:00 PM

Before 11:00 AM

Saturday, Sep 2

10:00 AM - 4:00 PM

After 6:00 PM

Sunday, Sep 3

Minimal Traffic Impact Expected

Monday, Sep 4

10:00 AM - 6:00 PM

After 7:00 PM

Metro

Route

Peak Congestion Period

Est. Travel Time

Compared to Typical

Atlanta

Birmingham to Atlanta via I-20 E

Wednesday, 1:00 PM

4 Hours 6 Minutes

58%

Boston

Boston to Hyannis via Pilgrim Hwy S

Thursday, 3:30 PM

1 Hours 58 Minutes

54%

Chicago

Milwaukee to Chicago via I-94 E

Thursday, 4:45 PM

2 Hours 32 Minutes

25%

Denver

Palisade to Denver via I-70 E

Monday, 4:00 PM

4 Hours, 58 Minutes

32%

Detroit

Detroit to Grand Rapids via I-96 W

Saturday, 10:15 AM

3 Hours 7 Minutes

35%

Houston

Galveston to Houston via I-45 N

Friday, 4:45 PM

1 Hours 37 Minutes

40%

Los Angeles

Los Angeles to Bakersfield via I-5 N

Wednesday, 4:30 PM

2 Hours 58 Minutes

88%

Minneapolis

Minneapolis to Eau Claire via I-94 E

Wednesday, 4:45 PM

1 Hours 39 Minutes

21%

New York

Jersey Shore to New York via Garden St Pkwy N

Monday, 11:15 AM

1 Hours 46 Minutes

64%

San Francisco

San Francisco to Monterey via Santa Cruz Hwy S

Sunday, 4:00 PM

3 Hours 11 Minutes

68%

Washington DC

Washington DC to Baltimore via Balt/Wash Pkwy N

Friday, 1:45 PM

1 Hours 9 Minutes

33%

             

 

More Travelers Interested in Travel Insurance, Extended Vacations

A new survey of AAA travel advisors reveals topics and trends on the minds of travelers this summer:

  • 59% of AAA travel advisors have seen more interest in travel insurance over the last 60 days.
  • 83% of AAA travel advisors say the most common concern from travelers over the last 60 days was getting stranded by a delayed or canceled flight.
  • 64% of AAA travel advisors say travelers who booked extended vacations (at least 14 nights) said having more time to explore destinations was their main reason for taking an extended trip.
  • AAA travel advisors are seeing high interest among travelers for ocean and river cruises, plus all-inclusive and guided tour vacations.  

AAA Expects to Rescue 300,000 Stranded Motorists

Nationwide, AAA expects to rescue more than 300,000 stranded motorists during the Labor Day holiday weekend. The three most common reasons are flat tires, dead batteries, and lockouts. These could be avoided by having your car inspected before leaving for your destination and bringing an extra set of keys.

“The best way to avoid spending your holiday on the roadside is by getting a full vehicle inspection before your trip,” said Adrienne Woodland, spokeswoman, AAA – The Auto Club Group. “This will help ensure everything from your battery to brakes is in proper working order.”

In the event you do suffer car trouble, here are some important steps to take: 

  • Pull as far over on the shoulder as safely possible to create more distance between your vehicle and passing traffic.
  • Turn your hazard lights on so other drivers are aware you are there.
  • If you are able to safely make it to the next exit or stopping point, do so.
  • Call for assistance via phone, website or the AAA Mobile app.
  • Remain with your vehicle as long as it’s safe to do so.
  • If getting out of your vehicle, watch the oncoming traffic for a good time to exit, and remain alert and close to your vehicle. Avoid turning your back to traffic whenever possible.

 

Move Over for Roadside Workers and Stranded Motorists:

“AAA’s roadside technicians will put their lives on the line to rescue hundreds of thousands of drivers during Labor Day weekend,” continued Woodland. “We urge drivers to stay focused on the road and its shoulders. Whether it’s a first responder, tow truck or disabled vehicle, if you see flashing lights, move over so everyone can make it home safely for the holiday.”

How Drivers can Prevent Roadside Collisions:

  • Remain alert. Avoid distractions and focus on driving.
  • Constantly scan the road ahead. This will help you identify and avoid potential hazards.
  • Move over a lane when approaching a vehicle on the roadside with flashing lights. If you can’t move over, slow down to safely pass them.
  • Watch for people on the roadside. People may be in or near a disabled vehicle. Just because you don’t immediately see them doesn’t mean they aren’t there.
  • Be a good passenger - Help identify roadway issues and remind the driver to slow down and move over.

 

Survey Methodology

AAA sent surveys to a random sample of AAA travel advisors between July 12 and July 26, 2023. 165 AAA travel advisors responded. 

About INRIX  

Founded in 2004, INRIX pioneered intelligent mobility solutions by transforming big data from connected devices and vehicles into mobility insights. This revolutionary approach enabled INRIX to become one of the leading providers of data and analytics into how people move. By empowering cities, businesses, and people with valuable insights, INRIX is helping to make the world smarter, safer, and greener. With partners and solutions spanning across the entire mobility ecosystem, INRIX is uniquely positioned at the intersection of technology and transportation – whether it’s keeping road users safe, improving traffic signal timing to reduce delay and greenhouse gasses, optimizing last mile delivery, or helping uncover market insights. Learn more at INRIX.com.

AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.5 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.

The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 62 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn.